This page details a few ways in which I work, so that you know what to expect.
Most importantly I would like to find out your preferences, what media you require and, importantly, where it will be used. My aim is to produce flexible media assets that can be used in various places and ways. Please communicate to me your key social media channels and send a link to your website etc. If I can tailor the images to those requirements I will.
Before the event, when agreeing a price, we will make a list of deliverables. For example a set of photos, an overview video, three short clips for social media.
I take a documentary approach to capturing events. I will stand on the sidelines and try not to have any effect on what is happening. I don’t use a flash and you won’t find me clicking away right in participants’ faces. I’ll aim to get a variety of angles, from close up shots of presenters to wide shots of the room, as well as capturing active moments, people interacting with one another, smiling etc.
Conferences and events come with their own challenges for photography and video. Rooms are often dimly lit. Projector screens backlight presenters. Frequently there is no natural light. There are always objects to try to avoid, such as fire exit signs, bins, water bottles and handbags. Fluorescent lighting plays havoc with shutter speeds. I do my best to navigate these challenges, but you should be aware that depending on the venue it is likely that the resulting images won’t look like they were captured in a studio.
My preference is to take photos at 16:9 aspect (widescreen) ratio, as I find this way you can cut off ugly ceilings and cluttered floors. These images are also great for use as web and social media banners, being the same dimensions as computer and device screens.
If capturing video interviews with participants it will be useful if you could assign a person to act as interviewer in these situations, or prepare a list of questions that I can use. The former is more effective, as having somebody there with subject and organisational knowledge will be better able to probe. When planning for the day it might be useful to identify a room that can be used for video interviews if these are to be in-depth. Short clips with participants can be captured effectively at the sidelines of the conference. As with photography, I try to not use lighting and huge amounts of equipment, as people often aren’t at ease with this set up.
It is important that your guests have agreed to appear in photos. A great way to deal with this is ask them on arrival to sign a consent sheet. For me it is ideal if those that do not wish to be in photographs could be identified, perhaps with a small sticker on their badge.
What I need to know before the event
It would be ideal to know the following in advance:
- The venue and which room the event will take place in. Photos of the room would be very helpful.
- Where I can park.
- What the full agenda/programme is for the day.
- Provide a copy of your brand guidelines if available.